If you are struggling to drive tremendous results from your PPC campaign, then your landing page might not be up to the mark. Wondering how to maximize your chances of generating leads with a winning landing page? Get your question answered here!
When the competition is incredible and you don’t have enough margin to make mistakes, you aim for perfection. And that cannot come without having a killer landing page. Whatever service you intend to target for the ad campaign, its landing page should have all the right reasons to convince the target audience. It is what this particular blog is all about.
Our highly talented team of WordPress web developers in Dubai has highlighted some of the best practices for PPC landing pages that will be of great help to achieving your goals.
So, without further ado, let’s get right into it.
Create Unique Landing Pages for Each Campaign
Why would you always want to work on the home page of your website when you have other pages that specifically accentuate what each service is all about? With several available choices, today’s customer is always in a rush. The only way to entice him is to offer exactly what he is looking for.
For instance, if you want to focus your efforts on WordPress web design services, then you should create a campaign that brings you relevant traffic to this particular landing page for better conversions.
Get Your CTAs Right
Your customer journey is divided into three stages: awareness, consideration, and decision-making. Therefore, your landing page should focus on how your customer at each stage of his buying journey wants to interact with your landing page. This includes the right use of CTAs. From copy to placement, everything about your call to action should be spot on.
Build Customer Trust
People like to buy from brands that have a good reputation. Make sure you envision this crucial aspect on your landing page. Now, you must be thinking about how this can even be possible. You can do that by showcasing testimonials of your previous customers. This helps your potential customer make up his mind and take things forward with you.
Don’t Overuse Forms
If your campaign is created with proper in-depth research, then you must be sure about the number of people landing on your web page. Here, you got to be extra careful and don’t distract visitors with excessive use of forms all over the page. Instead, ensure your prospect has a nice and smooth experience and enough breathing space to digest every piece of information.
Maintain the Relevancy of Your Page with Keywords
Taking the same example forward, if you are targeting WordPress web design services and your keywords are hyper-focused on your audience’s intent, then your landing page should reflect the same. It should have everything a prospect needs in terms of WordPress web development so that you have better chances of converting prospects into leads.
Running Google ads is no joke as it requires a lot of skills, investment, and the right mindset. Make sure your landing page has what it takes to grab the attention right away. Don’t worry. Our WordPress web developers in Dubai are just a call away to make that happen.