Looking to uplift your online business by running Google ad campaigns? Wondering which one is the right fit for your business? You will get your answer here.
Whether you even realize it or not, you have encountered hundreds of thousands of Google ads. For example, while reading an article about weight loss somewhere on the internet, you might have encountered a promotion of a fasting app. Or maybe you were looking for sneakers, and a discount on Google search results led you to buy a pair.
Google ads are so freakingly awesome to hit the right audience at the right time. However, knowing the type of Google ads and which ad option is best to achieve specific business goals is a concern for many business owners.
Our media buying and planning agency in Dubai has made this easier for you by highlighting 5 types of Google ads and the value they can add to your online business.
So, without further ado, let’s get started
Google Search Ads
Google search ads are text-based ads that you see on Google when you type in a query. These ads can appear at the top above the organic search results or the bottom of the page. Now the million-dollar question is what these ads are best used for.
To stay in front of potential customers!
Using the right mix of keywords and incorporating them perfectly into your copy can take you where your customers are.
While search ads are based on text and let you hit the audience that is ready to buy, display ads, on the other hand, are image-based that let you target people that are likely to be interested in your products.
Display ads should be your go-to choice if you want to make your brand’s presence felt and reach your potential clients early in the buying cycle. For further assistance in setting up the campaign ad strategy, our media planning and buying agency in Dubai is just a message away.
Since we all know that YouTube comes under the umbrella of Google and acts as a search engine itself, why not target your potential customers based on what they are watching? And with over 2 billion users worldwide, you have a gigantic audience to target.
With video ads, you can use demographic targeting and reach your potential audience based on age, gender, and interest.
Quick Tip: For a robust impact, use this ad type with display ads.
If you own an e-commerce store and plan to reach a massive audience, Google shopping ads are for you. As the name suggests, they are displayed specifically for product searches on Google.
Unlike search ads, shopping ads show an image of a product with all the relevant information so that a shopper has all the details of the product before even visiting the store.
Have a mobile app that targets a certain group of audience? The best way to market it is through ads across Google’s largest properties, including Google Play, Search, YouTube, and the Google Display Network.
Google offers a tremendous opportunity for businesses to expand their horizon. Now, it is up to you to step up and experience unrivaled growth. No matter what ad type you opt for, our Google ads services are always there to help you stay under the spotlight.