Want to reach a massive audience to make your brand’s preference felt? Are you looking for a legitimate solution to help you achieve big and relevant numbers? Go for YouTube advertising!
Let’s start our blog with a fact alert! Do you know that YouTube has over 2 billion monthly active users who consume more than 5 billion videos daily? The numbers are shocking, no doubt. But the point is, if YouTube has such a massive audience, this channel has the potential to be used as an integral medium for advertising.
It is what this blog is all about.
Our team of media strategists, best known for providing results-driven Google ads services, has narrowed down some benefits of YouTube advertising and why your brand should go for this platform.
So, without further ado, let’s move ahead.
Not Wrong to Call It the King of All Content Promotion
You must be wondering what makes YouTube so special for brands. It is the numbers and the amount of time people invest on this platform. It is one of those platforms where you will get almost all types of audiences, which certainly means your brand has a big scope to grab the eyeball. There are a few types of YouTube ads that your brand can fittingly leverage to spread awareness. Namely:
- Skippable In-Stream Video Ads
- Non-Skippable In-Stream Ads
- Display Ads
- Discovery Ads
- Non-Video Ads
- Bumper Ads
- Overlay Ads
- Sponsored Ads
YouTube Ads are Affordable
People aware of PPC advertising easily understand that YouTube advertising is one of the most cost-effective ways to establish a SAY in the market. It keeps math simple – you pay when your ad gets clicked. The cherry on top, you have control of the amount you pay. However, if you find it difficult to proceed ahead with your YouTube campaign, our media planning and buying agency in Dubai is on its toe to skyrocketing your YouTube advertising with a robust strategy.
Believe it or not, YouTube ads drive more engagement than typical TVCs because they are short and crisp. With this, you can be as creative as you can to connect with your audience in the first go. And the flexibility of targeting different customer demographics opens ways for you to create videos for a specific audience base.
Since YouTube has now become the second largest search engine after Google, it goes without saying that brands looking to expand their reach can benefit from it. And an audience in the age range of 18-50 gets more engaged on YouTube than on TV. This is a positive sign for brands looking to get a grip on a huge audience.
Wrapping It Up:
Now you know why YouTube is worth investing in. So, the sooner you start advertising on YouTube, the higher the return. And you know Google ads services are always there to provide you with a dream start.