It’s very easy 5 steps to build a brand but you have to careful Regardless of whether you have an existing business or just a startup, the benefits of developing a coherent brand strategy are too significant to ignore.
A strong brand is about more than your name and logo. A brand is a promise of something, a guarantee that you will honour your potential customers. It has to be unique and stand out.
91% of consumers say they would pay more for products or services from companies that deliver what they promise. And 72% of consumers consider the quality of a product, service, or company as a critical factor in choosing between competing brands.
So, if you are looking forward to strengthening your brand, here is how to put the pieces together for creating and implementing a successful branding strategy!
Conduct thorough and effective Research
As soon as you know you need to research branding exercises, you have to develop the questions surrounding how and where to start.
Do you conduct the research yourself, where do I start, do you get someone else to do it? Questions like these will come to your mind for sure.
Understanding the target audience’ need is key to improving conversion rate. For any marketing Initiative, you must research and identify your audience.
For starting the research, the first step is to determine what your brand is all about. Once you know your overall business strategy, identify how you’ll position your business against your competition.
Make sure you develop a detailed marketing strategy before creating your brand identity because a good plan will help your branding efforts succeed.
Make your brand unique
What’s your unique selling proposition (USP)? Your USP is your promise to the world about your brand’s performance. It’s how you differentiate yourself from competitors and ultimately win over customers. Once you have a USP—a unique, meaningful position that makes people want to buy from you—you can build an entire brand strategy around it.
You want to make your brand unique by adding something that others are doing without what you are doing (or that no other brand in your market is doing). So that a customer can say, “I choose you because you do X, Y and Z.”
Select brand name wisely
There are many tips in choosing a brand name that is distinctive and appealing. A strong brand identity begins with its name and its registered trademark (to ensure protection). A business’s name is, in essence, the cornerstone of its brand identity – so it’s vital to make an excellent first impression.
A good brand name should not only tell consumers what the product is but also convey an attractive and accessible attitude. It should be distinctive enough to help consumers focus their attention when choosing between similar options.
Connect emotionally with customers
A study from Brains-n-Bytes found that 93% of customers choose companies with brands that have colours attached to them. And the sentiments of these colours can build deeper emotional bonds with customers.
It is important to use symbols that make the brand identifiable quickly. The symbol, human face, the colour, the logo, all of these aspects can help in building this emotional connection with customers.
Another good way of connecting with your customers is to enable them to share their customer experiences. This can be as simple as updating your Facebook status or Twitter account, which will give you a loyal following.
It is essential to understand that brand identity, marketing, and advertising are all interrelated. As a result, it’s very difficult for a company or organization to have one without the other.
A clear and well-defined image is vital since organizations lacking it risk being oversaturated with material that leaves no lasting impression. In addition, companies tend to make more of an impact with customers when they offer a clear brand identity through all forms of communication.
So where to now? Before you start to build your brand, you should know that this is by no means an all-inclusive list or the holy grail of brand building. There is a lot more to it. However, these tips do provide a framework within which you can plan out a sound brand strategy for your business. Make sure to remember these tips when planning your brand and give us a tap on the back later.