Is your website unable to convert prospects into potential leads? Do you want to improve the conversion rate of your site for the upward growth of your business? This blog got you covered!
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Improve Websites Call to Actions (CTAs)
We spend a lot of time working on the aesthetics of the website – making sure that every element and functionality ensures complete satisfaction. But what about the conversion? Don’t you want your prospects to convert into leads? Of course, you do. And it is what the sole purpose of your website is, right?
To make this possible, you need your call to action to work perfectly across the website. How? This blog will answer your question. Our WordPress web developers in Dubai have highlighted some of the best ways to help you optimize your call to action for better conversions.
So, without further ado, let’s get started.
CTAs Should Be Brief
There is no point in using long and wordy sentences as CTAs. This will only make your CTA less valuable for the end user. The best practice is to keep it short and sweet while making sure that your message is conveyed with clarity. However, if you are facing issues setting up CTAs on your site, our WordPress web design services are just a call away.
Urgency Makes a Difference
Your CTA is not an ordinary text that can be ignored. It has something incredible for your target audience which distinguishes you as a brand from others. Therefore, make sure to add a bit of urgency to the text that compels your reader and convinces him to take action.
Personalize Your CTAs
People love it when they get special treatment. Similarly, when a visitor lands on your website or any particular page of it, he should get the same impression. Here, your CTAs play an integral role if you personalize them according to the behavior of your visitors. The copy of your CTA should have a human touch to it to grab the attention right away.
Right Choice of Color Combination
Your CTA should stand out against everything else on the page. Using contrasting colors can make all the difference. Another great way is to use plenty of white space around your CTA to stand out. Apart from the combination of colors, the size matters too. Make sure your CTA is bigger than the rest of the content on your site.
If you have issues customizing CTAs on your site, our WordPress web developers in Dubai will make things work for you.
Test and Refine
It is highly unlikely that you will be able to create a perfectly optimized CTA on your first attempt. It is not joke. Creating CTAs requires an in-depth understanding of your audience and which stage of their buying journey they currently are. So. A/B test your CTAs by splitting your audience in half and showing them two different versions. And stick to the version that converts the best.
Hassaan Naeem
Hassaan Naeem is the lead content writer at Rankiz since May 2021. His passion for helping people through his words.
Concluding Thoughts:
A CTA might feel like a little thing on the website. But it plays a crucial role at each stage of your customers. The best practices mentioned above will let you see the difference. And our WordPress web design services are always there to help you every step of the way.
