Do you want to know what things Google loves about a website? Are you looking for an authentic source that can actually help you understand the key factors Google counts on while crawling a site? You will get your answers here.
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You have spent hundreds of dollars on building an aesthetically appealing website. It has everything your prospect requires. But is it really reaching out to your intended audience? Can your prospects see your website on top of Google when they type in the query? That is a big question mark.
No matter how cool and stunning your website looks, if it is not noticeable on Google, all your money will go in vain. Well, it will never happen if you tick mark these five important factors that our highly-acclaimed WordPress developers in Dubai have compiled for you.
Sitemap
Don’t worry if you have no idea what Sitemap exactly is. It is a way to tell Google what to expect when it tries to index your website. It is more like a phone directory, making it super easy for Google to crawl and index your website. Custom-made sites have to integrate the Sitemap manually.
However, having a website on WordPress gives you an upper hand with the plugin. Just install and activate the sitemap plugin, and it will take care of the rest. If you still experience any issues, feel free to get in touch with our trusted WordPress developers in Dubai.
Mobile Friendliness
You already have the answer to it. How often do you use your smartphone to browse the internet rather than the desktop? Yes, you got that right. So, how can you overlook this crucial factor while trying to achieve the highest ranking on Google? Several elements come into play when improving mobile responsiveness. There is nothing to worry about. Instead, ask your developer to take the right steps and make your site mobile responsive.
If you are not working with any developer, our WordPress web design services will help you improve your site’s performance in no time.
Reader-Centric Content
The content of your site is one of the most essential elements that set the strong foundation of your brand and distinguishes it from others. On the other hand, your content also helps the search engine identify whether it is useful for the target audience or not. Therefore, make sure your content is fully aligned with your prospect’s preferences and offers great value to them.
Canonical Tags
Let’s say you have two URLs pointing to the same content. And some external sites are also linked with both pages. If you tell Google not to index one of the sites, Google will be unable to measure the value of the links coming from the blocked site. Google has come up with a solution known as the canonical tag. The canonical tags guide Google that the copy of the content with that tag is the original one.
SSL Certificate
You might have noticed URLs starting with https. It is a clear indication that the site is protected. And Google loves websites that follow the safety protocol. However, integrating the SSL certificate can be a bit tricky for people who are not tech-savvy. Get in touch with a reliable source to get this done or reach out to us for smooth integration.
Hassaan Naeem
Hassaan Naeem is the lead content writer at Rankiz since May 2021. His passion for helping people through his words.
Final Thoughts:
Now you understand what you have been missing out on. So, without further ado, let Google recognize your website and present it as a credible source to your target audience.
