Do you want to boost the sales of your online store? Are you looking for ways to drive instant results? The answer is Google shopping ads. Wondering how shopping ads can benefit your e-commerce business and take it to the next level? We will reveal this right here.
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You run a business in an era where you are faced with immense competition going above and beyond to make its presence felt. In such a situation, working with a conventional mindset will only eliminate your chances of staying in the spotlight. Therefore, it is time to step up and make intelligent use of Google shopping ads to experience an uplift in sales.
To better understand why Google shopping ads are the perfect fit for your online store, our trusted media planning and buying agency in Dubai has narrowed down some benefits.
After looking into these benefits, you will know why shopping ads are so important for your business to make things work.
Put Your Products & Brand in the Spotlight
When your target audience has several options to make a purchase, the only way to stay ahead is to run Google shopping ads. Whether you are a startup or already have a name in the market, appearing at the top of search engine result pages (SERPS) will help you multiply the revenue.
It doesn’t matter whether a consumer is familiar with your product or not, your product will appear on top whenever Google matches it with the searcher’s intent and keywords
Shopping Ads Perform Better than Text-Based Ads
A good number of business owners who run online stores prefer spending their budget on shopping ads than text-based ads. The reason is pretty obvious. A consumer is more inclined toward products that have images. And this is what distinguishes shopping ads from text-based ads. It is no surprise why these ads have a higher conversion rate
Qualified Leads
What is the use of investing big budgets on paid ads if you are unable to drive qualified leads? With Google shopping ads, you have great chances of attracting leads that are likely to be converted into sales. Because when your ad has all the necessary details a potential lead requires, you end up achieving remarkable results. If you find yourself in trouble, our Google ads services will create and execute Google shopping ads campaigns for unmatched success.
Easier to Manage
Unlike text ads, where you need to select and bid on the keywords you want to target, Google shopping ads, on the other hand, are much simpler. Here, you don’t need to brainstorm for the right mix of keywords. Instead of bidding on keywords, Google itself decides on keywords that are relevant to your products.
Hassaan Naeem
Hassaan Naeem is the lead content writer at Rankiz since May 2021. His passion for helping people through his words.
Final Thoughts:
The sharpest minds in the e-commerce business are allocating more marketing budget towards Google shopping ads. So, what are you waiting for? Get in touch with our award-winning media planning and buying agency in Dubai to experience upward growth.
